About
After 25 years in corporate digital transformation, I kept seeing the same pattern: software was getting bought before anyone understood the work it was meant to fix. Big companies could absorb that. Small businesses couldn't.
Clarebridge runs the other direction. The work comes first. The tool comes after.
Before recommending anything, the job is to understand how your business runs: where the time goes, where the handoffs break down, where the same problem keeps showing up. Once that's clear, the question of AI or automation becomes possible to answer. Most of the time it has a clear answer. Sometimes the answer is "not yet," or "not this." That's also a useful outcome.
I spent 25 years inside enterprise digital transformation programs at Fortune 500 companies, translating business problems into systems that fit the work. It was good work. It also taught me that the companies that need this thinking the most aren't the ones that can afford it.
That's the part I care about now. The owners and operators I work with don't have layers of staff to absorb a bad tool decision. When something works, they get hours back. The work I find most satisfying is helping someone reclaim the time they've been losing to bad processes, so they can spend it on the work that actually moves their business.
No contractors, no handoffs. The person who scopes the work is the person who builds it.
Based in Chicago. Clients across the country.
AI is a tool. Sometimes it's the right one. Sometimes a checklist and a calendar are the right ones. The job is to figure out where AI earns its place, and where it doesn't.
In practice, that looks like:
No software commissions, ever. Recommendations are about your work, not a vendor relationship.
Written estimates before any paid work. Scope and cost are agreed in writing.
If AI doesn't fit your situation, I'll say so on the first call. If I'm not the right help, I'll point you to who is.