Five stages from one working tool to a business that runs differently. Most businesses are at stage zero or one. That's the starting point, not a failure.
7 min
Series 2: Cowork Use Cases for Small and Medium Businesses
Most AI tools were built for developers or consumers. Cowork was built for the third group: non-technical business owners who want AI to do real work on real files.
Every small business has a duct-taped intake system. The "coming together" of forms, IDs, and notes is where hours quietly disappear. Cowork is good at it.